Engaging with socially conscious change-makers, helping them become a real force for good reinforce our vision of spreading seeds of a better future.
Social Impact
EMPOWERING RESPONSIBLE LEADERS
Francesco Carvelli
CREATIVE DIRECTOR & CONSULTANT
Engage your community with a genuine narrative. Anchor your story at the root of your Core Values
• Audience
• Contents
• Calendar
• Personas
• Empathy Map
• Prototyping
2. Audience
3. Settings
2. Competition
3. Stakeholders
4. Culture
5. Storytelling
6. Market
7. Impact

The power of being
…a force for good
Side by side with individuals and organisations seeking to
– Complete meaningful projects
– Pilot innovative solutions
– Deliver positive impact
Why don’t take advantage of 30m FREE consultation to get some feedback on your program, project, idea? It’s free!
Please try to book at least one week in advance. Thanks! You will receive a link to our Zoom call after the booking’s approval.
Social Impact
EMPOWERING RESPONSIBLE LEADERS
Francesco Carvelli
Creative Director & Consultant
Francesco is a creative director with 20+ years of experience in the arts, visual communication & marketing.
Career, Awards & Education
• Senior Advisor 2018/21 MUDITA Agency, Partnership Marketing (ESP, UK)
• Managing Director (now Trustee) MILKandLEAD Art Gallery Charitable Incorporated Organisation 2015/20 (UK)
• Film Editor Leaving Bagdad 2010 (UK)
• Film Producer Tangled Up in Blue 2009 (UK)
• Coordinator – Potenza Film Festival International Film Festival & Labs 2005 (ITA)
• MSc Sociology – Federico II University of Naples 2004 (ITA)
Experienced in arts management, charity governance, marketing and branding, production design, photography, video editing, business development, budgeting.
Human, curious observer, intuitive and empathetic with social skills and cultural sensitivity, supportive of inclusion, equity and diversity.
Co-Creation: Operating Principles
- We are equal. Our differences make us stronger
- Cooperation sustains and strengthens our equality
- We thrive on reciprocity and loyalty to generate trust
Yes, we co-create
Co-Creation: Essential Policies
- Positive Communication
- Simplification and Clarity
- 100% Confidentiality
Co-Creation: NOT Coaching
In contrast to coach-led, traditional top-down approaches, the co-creation approach leads to a relationship driven by shared knowledge, curiosity and insights.
Meaningful engagement and involvement in learning skills, techniques, and strategies offer leaders the opportunity to become critical thinkers and ultimately empowered beings.
Co-Creation: Moral Code
My ethical approach
Starts by treating clients fairly and being extra-selective about the organisations and people I seek to serve.
I do NOT work for sweatshops, arms, oil, mining, banking and shady business. Instead, I work WITH charities, social enterprises, organisations, and committed individuals who challenge these.