Social Impact


Francesco Carvelli


Engage your community with a genuine narrative. Anchor your story at the root of your Core Values

Why are you creating your project?
Interview with Jeannette Meier, PiMOV
Campaign Strategy
• Editorial
• Audience
• Contents
• Calendar
Customer Journey
• Mind Map
• Personas
• Empathy Map
• Prototyping
Visual Storytelling
1. Narrative
2. Audience
3. Settings
The Garden of Values
1. Values
2. Competition
3. Stakeholders
4. Culture
5. Storytelling
6. Market
7. Impact
2020 | The Garden of Values: Creative Storytelling

Engaging with socially conscious change-makers, helping them become a real force for good reinforce our vision of spreading seeds of a better future.

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Francesco Carvelli
Social Impact Consultant
#leaders #sociallyconscious #changemakers

The power of being

…a force for good

Side by side with individuals and organisations seeking to

– Complete meaningful projects
– Pilot innovative solutions
– Deliver positive impact
Why don’t take advantage of 30m FREE consultation to get some feedback on your program, project, idea? It’s free!

Please try to book at least one week in advance. Thanks! You will receive a link to our Zoom call after the booking’s approval.

Social Impact


Francesco Carvelli

Creative Director & Consultant

Francesco is a creative director with 20+ years of experience in the arts, visual communication & marketing.

Career, Awards & Education

• Senior Advisor 2018/21 MUDITA Agency, Partnership Marketing (ESP, UK)

• Managing Director (now Trustee) MILKandLEAD Art Gallery  Charitable Incorporated Organisation 2015/20 (UK)

• Film Editor  Leaving Bagdad 2010 (UK) 

• Film Producer Tangled Up in Blue 2009 (UK) 

• Coordinator – Potenza Film Festival International Film Festival & Labs 2005 (ITA)

• MSc Sociology – Federico II University of Naples 2004 (ITA)

Experienced in arts management, charity governance, marketing and branding, production design, photography, video editing, business development, budgeting.

Human, curious observer, intuitive and empathetic with social skills and cultural sensitivity, supportive of inclusion, equity and diversity.

Co-Creation: Operating Principles

  1. We are equal. Our differences make us stronger
  2. Cooperation sustains and strengthens our equality
  3. We thrive on reciprocity and loyalty to generate trust
#principles #policies #ethics

Yes, we co-create

Co-Creation: Essential Policies

  1. Positive Communication
  2. Simplification and Clarity
  3. 100% Confidentiality

Co-Creation: NOT Coaching

In contrast to coach-led, traditional top-down approaches, the co-creation approach leads to a relationship driven by shared knowledge, curiosity and insights.

Meaningful engagement and involvement in learning skills, techniques, and strategies offer leaders the opportunity to become critical thinkers and ultimately empowered beings.

Co-Creation: Moral Code

My ethical approach 

Starts by treating clients fairly and being extra-selective about the organisations and people I seek to serve.

I do NOT work for sweatshops, arms, oil, mining, banking and shady business. Instead, I work WITH charities, social enterprises, organisations, and committed individuals who challenge these.

1-to-1 | Zoom video call
Take advantage of a FREE 1-to-1 consultation
  • Let's get to know each other
  • The benefits of co-creation
  • Your project: insights & breakthrough
Schedule Your Session
Socially-Conscious Change-Makers


I found Francesco to be most helpful in supporting me to sort out my direction with my social impact project. He asked thought-provoking questions that opened up a world of insight to me that eventually got me on track; all the while being sensitive to and perceptive of my specialized needs of working to assist people in poverty to be able to receive long term psychotherapy. He applied his knowledge to fit with an area of work (psychotherapy) with which he was not familiar, and he introduced new concepts that provided a business framework. This was outside my comfort zone. I gained insight into who could be possible funders. We worked out a direction for advertising to create funds. He was consistent and thoughtful in his approach, which was encouraging to me. He helped me to feel supported and enlightened on the journey of finding my way. I cannot thank him enough for all of his helpfulness!
Marsaye Treen

Francesco is an incredibly generous and resourceful human being. Full of life and creative ideas, I always have new things to think about that expand my mind after meeting with him. Francesco has a superpower of deep listening and fully seeing you, without you needing to say too many words. He tops that off with thinking along with you on the impact you want to make in this world, which grounds your creativity in some structure and really helps your projects (and confidence) come alive! I’m deeply excited for his clients and everyone who gets the chance of having such a kind and bright guide, counsellor and friend in your life! It’s a real privilege I hope you get the chance to experience too!
Mabel Vonk

Leadership and Team Coach for Social Impact Leaders and Companies
I've been getting to know Francesco over a series of group video calls where the only thing that matters is to be truly who you are. Ever since I started this journey I've been impressed by Francesco's clarity of mind. He has a vision and knows how to communicate it. And not only that, he does it from his heart, quite a rare refreshing quality these days… I found his advice so helpful and enlightening!! Like opening a door to a world I knew existed but I'd never dare enter... Now I've stepped in. Just. But all thanks to him. I look forward to the journey.
Anna Amado

Charity Founder, Indian Futures